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Sourcing and authenticity

Where our stock comes from and how to check it yourself

Imported pet food and veterinary medicines are where fakes and grey imports turn up most. So here is who we buy from, how a pack reaches India, and what to look for when yours arrives.

  • Suppliers namedThe companies we pay for stock, with links so you can check them.
  • Checks you can doBatch number, dates, importer label and seals.
  • Prescription medicines189 prescription-only lines, and a vet.
A happy dog watches a bag of dry dog food being lifted out of a delivery box at home

How stock reaches a shop

The brand is the name on the pack. The supplier is the company a shop actually pays for it. There are three routes, and which one applies depends on the brand.

  • Through an importer

    For brands made abroad. The importer brings the goods into India and adds the Indian label with its own name and address.

  • Through a distributor

    Where a brand appoints distributors by region. The distributor buys from the brand or importer and supplies shops in its area.

  • Direct from the brand

    Some brands invoice shops themselves. The maker and the seller to the shop are the same company.

Who we buy from

These are the companies we buy stock through. The brands themselves are on our brands page.

More suppliers are being added to this list.

Why the chain matters

Batch codes and dates

Every genuine pack carries a batch or lot number and a best-before or expiry date. They let the maker trace a pack to a production run. On a fake they are often missing, printed on a sticker over the original, or identical on every pack.

Parallel and grey imports

A grey import was made by the real brand but entered India outside the brand's own importer. It may be the real product, but it has no Indian importer's label and nobody in India answerable for that batch. Recipes can also differ between countries under the same name.

Storage

Dry food goes off with heat and damp long before its printed date, and many medicines must be kept below a set temperature. A pack stored badly can look perfect and still be spoiled.

What a fake costs a pet

A tick and flea treatment or wormer that is not what its label says leaves a pet unprotected while you believe it is covered. A prescription diet that is not the real recipe leaves the condition unmanaged. That is why the source matters more here than for a toy or a bowl.

A playful ginger cat paws at a pet food pouch being checked by hand before opening

Before you open it

What you can check yourself

It takes about half a minute. Look at the pack before you break the seal, and take one photo of the batch number and the date. That photo settles most questions later.

On the pack

  • A batch or lot number printed on the pack itself, not only on a sticker
  • A clear best-before or expiry date, not scratched out or printed over
  • On imported products, the Indian importer's name and address and the MRP
  • Sharp print and correct spelling

When it arrives

  • Bag tops, tin lids, strips and cartons are sealed
  • Food smells fresh for its type, not rancid, sour or musty
  • Kibble looks the same as the last bag of the same food

If something looks wrong

Stop using it, keep the pack, and send us a photo of the batch number and date on WhatsApp.

WhatsApp +91 82474 20024
A cheerful white spitz dog on a clinic table while a vet listens to its chest

Prescription medicines

Medicines that need a vet's prescription

Schedule H medicines are prescription-only in India. The law requires a registered vet's prescription before they are sold, and the pack carries an Rx mark and a red-boxed warning. A seller who hands them over with no questions is telling you something about how the stock was bought as well as how it is sold.

  • 189 prescription-only medicine lines in stock
  • 22 Schedule H molecules those lines cover
  • Rx a registered vet's prescription is required by law
  • 1 vet, Dr. Rafi Suhail

Our vet is Dr. Rafi Suhail, who holds Master's degrees in Small Animal Internal Medicine and in Small Animal Dermatology. Our vet clinic at the Gachibowli shop is not running at the moment. More on our veterinary page.

A plain statement

We are a retailer

We do not claim to be the appointed or exclusive seller of any brand. What we can do is tell you who we buy from, which is what this page is for.

Every brand we stock

The brands, A to Z, each with its own page.

See all brands

Our vet

Dr. Rafi Suhail, and what the clinic covers.

Veterinary page